Case study · 01 / 06

Gretchen Krupp

Mezzo-soprano
Recently launched
gretchenkrupp.com
ClientGretchen Krupp
Client typeOpera singer · Mezzo-soprano
What we didWebsite, Brand
Year2026
Story

Gretchen has been with us for over eight years. In 2026 we gave her a full rebrand and a brand-new website.

How we did it
01

Brief

A new brand and a new website that feel like Gretchen, and that she can keep up to date herself.

02

Approach & results

We built the brand from a set of poster studies, with a big glowing g, a two-tone line running through it, and mono type. Her photos go from black and white to color as you scroll. The new site has her bio, calendar, media, and press, plus a custom editor, so updates go live in about a minute.

What we made
  • Rebrand
  • Logo mark
  • Website
  • Custom editor
  • Calendar, media & press
  • SEO
gretchenkrupp.com
gretchenkrupp.com, Home
01 · HomeLive site
gretchenkrupp.com
gretchenkrupp.com, Home · on scroll
02 · Home · on scrollLive site
gretchenkrupp.com
gretchenkrupp.com, Home · the season
03 · Home · the seasonLive site

Live site screenshots, October 2026.

Work with us

Let’s do something new

together

Fill out our project inquiry form to get started.

Start a project